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Role of EPCs/APEX Chambers/Missions |
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The success of the “Focus:LAC” programme would require a proactive role and involvement of Apex Chambers, Export Promotion Councils, Indian Missions located in Latin America countries. Their role would include:
I) Export Promotion Councils
· To carry out market surveys for the items with export potential in the Latin American countries and disseminate information to their members through their publications.
· To encourage members to participate in specialized International Fairs.
· To bring out promotional literature in Spanish/Portuguese.
· To hold commodity specific seminars in selected industrial centres.
· To prepare compendia of main importers/associations in the Latin American countries and disseminate this information to their members.
· The Councils will have separate Chapters on LAC on their websites and will add separate sections in their newsletters.
· The Department of Commerce will sponsor one or two officials from each Council for courses in Spanish/Portuguese at Indian Institute of Foreign Trade.
· Every Buyer Seller Meet (BSM) in India/LAC will be followed by a press conference by the Council/Missions in the respective countries for projecting the capabilities of Indian Exporters.
· A “Made in India” show should be preceded by BSMs and catalogue shows in the countries adjoining the country where such an exhibition is being organised.
· The services of the ITPO office at Sao Paulo will be utilized for trade information in LAC.
· Each EPC may fix an indicative export target for the LAC region.
· The LAC region is to be explored as a centre for investments for export promotion.
· EPCs may source trade analysis from NCTI.
ii) Apex Chambers Of Commerce/Industry
· To establish and strengthen ties with their counterparts in the LAC region and ensure that there is a frequent exchange of delegations.
· To widely disseminate information among Indian businessmen through their publications, bulletins and other periodicals regarding the potential of Indian exports to Latin America.
· To organize seminars and workshops at regular intervals to create awareness regarding the untapped potential that exists in the region for exporting goods. These seminars/workshops shall be held in industrial centres for wider coverage.
iii) Indian Missions In Latin American Countries
· To organise catalogue/brochure exhibitions.
· To provide regular feedback on the implementation of the programme.
· To play a proactive role in coordinating promotional measures like organization of Buyer-Seller-Meets, visit of delegations and participation in trade fairs.
· To carry out market surveys for the specified products in collaboration with the ITPO and concerned EPCs.
· To send processed/usable information in bulletins to the EPCs of focus products.