Trade Promotion Programme -
Focus: Africa
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Role Of EPCs/Apex Chambers/Missions
The success of "Focus: Africa"
Programme requires the proactive role and
involvement of Export Promotion Councils, Apex
Chambers and Indian Missions located in African
Region. Their activities would comprise the
following:
EXPORT PROMOTION COUNCILS (EPCs)
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Shall carry out market
surveys for items with export potential in
Africa and disseminate information to their
members through publications.
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Shall encourage members
to participate in specialised International
Fairs.
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Shall bring out
promotional literature in local languages.
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Shall hold commodity
specific seminars in selected industrial centres.
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Shall prepare
compendium of main importers/associations in
Africa and disseminate the same to their
members.
APEX CHAMBERS OF COMMERCE/INDUSTRY
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Shall establish and
strengthen ties with their counterparts in the
region and ensure that there are more frequent
exchange of delegations.
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Shall widely
disseminate information amongst Indian
businessmen through their publications,
bulletins and other periodicals regarding
potential Indian exports to Africa.
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Shall organize seminars
and workshops at regular intervals to create
awareness regarding the untapped potential that
exists in the region for exporting goods. These
seminars/workshops shall be held in various
industrial centres.
INDIAN MISSIONS IN AFRICAN COUNTRIES
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Shall organize
catalogue/brochure exhibitions
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Shall provide regular
feedback on implementation of the programme.
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Shall play a proactive
role in coordinating promotional measures
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like organization of
Buyer-Seller-Meets, visit of delegations and
participation in trade fairs.
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Shall carry out market
surveys for the specified products in
collaboration with the ITPO and concerned EPCs.
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Shall send
processed/usable information in bulletins to the
EPCs on focus products
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