Trade Promotion Programme -
Focus: Africa
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Marketing Development Assistance (MDA)
As per the stipulation under the caption
"Focus Area Programme" of MDA Guidelines
in addition to the activities in non focus areas,
special provision has been made under Reverse Trade
Visits for visit of prominent delegates and buyers
(one person from each organization) from these Focus
Area Regions for participation in buyer cum seller
meets, exhibitions etc. in India. The foreign
delegates / buyers / journalists would be assisted
in meeting their return air travel expenses in
economy excursion class up to the entry point in
India. This would, however be subject to financing
only the well-planned participations wherein the
potential of the incoming delegate(s)/buyer(s)/journalist(s)
have been screened by the concerned EPC and
Territorial Division. The following activities are
eligible to be undertaken under Focus Area
Programmes:
For Activities under the Focus-Area Programme
|
S.No. |
Permissible items of expenditure under MDA |
Percentage of funding under MDA |
|
1. |
Participation in International
Fairs/exhibitions organized by EPCs etc.
Sponsoring BSMs/Trade delegations abroad by EPCs
etc. |
As applicable in non-focus area
with ceiling of Rs. 10 lakh. |
|
2. |
Reverse trade visits of prominent foreign buyer / delegates
/ journalists to India for participation in BSMs/exhibitions etc: |
|
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i) Return air-fare travel
expenses in economy excursion class upto the
entry point in India. |
i) 100% (subject to a ceiling of
Rs. 60,000/- |
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ii) Venue charges |
(ii)&(iii) As applicable in
non-focus area with ceiling of Rs. 10 lakh. |
|
iii) All other organizing
expenditure |
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All other expenses relating to
stay, per diem allowance, local travel etc. of
delegates invited from abroad are to be met by
the EPC or by sharing between the organizers and
delegates. |
|
|
3. |
Translation facilities in
foreign languages and vice versa. |
60% |
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4. |
Product catalogue in CD ROM |
60% |
Participation/organisation of export promotional
activities shall be subject to the following
condition:
-
The exporters
participating in EPC sponsored trade delegations
and fairs/exhibitions/buyer cum seller meets etc.
abroad shall receive the MDA assistance on
reimbursement basis on scales.
-
One official of the EPC
(subject to an upper ceiling of two visits in in
one financial year by individual official) can
accompany EPC sponsored trade delegation/organized
participation in trade fair/exhibition followed by
BSM. This would, however, be subject to the
condition that a minimum of five exporters
participates in such events. In rare
circumstances, the Joint secretary of the
concerned commodity/territorial division can relax
the condition of a maximum of two visits by an
individual offical in a financial year.
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Per diem allowance, hotel
charges etc. would not be permissible from MDA
funds to exporters/elected office bearers of the
EPCs etc. travelling abroad.
-
MDA assistance shall be
limited to 60% of the total approved cost and the
remaining has to be met by the EPCs from the
contributions from participants, members, trade
etc.
-
For 'Reverse trade
Visits' the air-fare by economy excursion class
for invited delegates would be subject to the
upper ceiling of Rs. 60,000.
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Trade
