Trade Promotion Programme -
Focus: Africa
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Brief on Market Access Initiative (MAI) Scheme
Market Access Initiative (MAI) Scheme is an
Export Promotion Scheme envisaged to act as a
catalyst to promote India's exports on a sustained
basis, during the 10th five year Plan. The scheme is
formulated on focus product-focus country approach
to evolve specific strategy for specific market and
specific product through market studies/survey.
Assistance would be provided to Export Promotion
Organizations/Trade Promotion Organizations
/Exporters etc. for enhancement of export through
accessing new markets or through increasing the
share in the existing markets. Under the Scheme the
level of assistance for each eligible activities has
been fixed.
The following activities will be eligible for
financial assistance under the Scheme:
-
To identify the
priorities of research relevant to the
Department of Commerce and to sponsor research
studies consistent with the priorities;
-
WTO Studies for
evolving WTO compatible strategy;
-
To support EPCs/Trade
Promotion Organisations in undertaking market
studies/survey for evolving proper strategies.
-
To support marketing
projects abroad based on focus product - focus
country approach. Under marketing projects,
following activities will be funded:
-
Opening of
Showrooms
-
Opening of
Warehouses
-
Display in
international departmental stores
-
Publicity
Campaign and Brand Promotion
-
Participation in
Trade Fairs, etc., abroad
-
Research and
Product Development
-
Reverse visits of
the prominent buyers etc from the project focus
countries
-
Export Potential Survey
of the States;
-
Registration charges
for product registration abroad for
pharmaceuticals, bio-technology and
agro-chemicals;
-
Testing charges for
engineering products abroad;
-
To support Cottage and
handicrafts units;
-
To support Recognized
associations in industrial clusters for
marketing abroad
Under the MAI Scheme, financial assistance may
be given to:
-
Departments of Central
Government and organization of Central/ State
Governments
-
Export Promotion
Councils
-
Registered Trade
Promotion Organizations
-
Commodity Boards
-
Apex Trade Bodies
recognized under EXIM-Policy of Government of
India
-
Recognized Industrial
clusters
-
Individual exporters
(only for testing charges of engineering
products abroad and registration charges of
pharmaceuticals, bio-technology and
agro-chemicals)
Further details of the scheme may be accessed on
the Department's website (www.commerce.nic.in)
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